CASE STUDY #1

When a chain of Ashley Furniture Homestores in the Carolinas wanted to bolster sales during a slow period in the summer, they sent 6,000 text message coupons to customers who had opted in to receive information about special offers. For every $1 they spent in executing the text message campaign, they generated $122 in revenue.

CASE STUDY #2

It’s not kids or teens who are an active audience for short code marketing. Nearly half of users in a Coca Cola campaign were 35 or older. That age diversity is not unique to Coca-Cola either. Overall, 53 percent of those engaging with free (standard rate) short codes, such as those used by brands in marketing, are sent by texters 35 and older.
With KFC’s SMS campaign, they reached 9300 text coupon vouchers sent in eight days off a single billboard text promotion. That’s a 42% redemption rate with 3900 vouchers redeemed in store.

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